In recent years, Nigeria has seen a growing shift in how people buy and enjoy their meals. From Lagos to Owerri, Abuja to Port Harcourt, more Nigerians are turning to online food ordering platforms to satisfy their hunger. But what’s behind this trend? And what does it mean for businesses and consumers alike
Here's a blog post you can use for Goglow Food or any food-related platform on the topic:
"Why More Nigerians Are Ordering Food Online – What You Need to Know"
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Here’s what you need to know:
1. Busy Lifestyles = Convenience First
As the hustle gets real, Nigerians are finding less time to cook. Whether you’re a student, working-class professional, or running your own business, having hot, ready-to-eat food delivered at your doorstep just makes life easier.
Online ordering saves time, energy, and stress—especially during traffic or long workdays.
2. The Rise of Delivery Apps and Social Media Orders
Platforms like Goglow food, Jumia Food, Bolt Food, Chowdeck, and even WhatsApp & Instagram vendors have made food more accessible. You don’t need a physical restaurant anymore. A few taps on your phone, and your food is on the way!
Even small food vendors now take orders directly via social media, WhatsApp, and Google Forms.
3. Digital Payment Growth
Thanks to mobile banking and platforms like Flutterwave, Moniepoint, and Opay, Nigerians now trust online payments more. Ordering food online is now safer and easier with secure digital payment options.
No cash? No problem. Just send a transfer and relax!
4. Variety and Customization
Online food ordering gives customers access to a wide range of options—from amala and efo riro to burgers, shawarma, and smoothies. Many food businesses even allow you to customize your meal based on your taste and dietary needs.
Want less pepper or extra meat? Just type it in before checkout.
5. Pandemic Habits Still Continue
During COVID-19, many people stayed home and relied on food delivery. That habit stuck. Now, even post-pandemic, customers still prefer the comfort of home delivery over going out to eat.
6. Better Customer Experience
Many online food vendors now focus on fast delivery, neat packaging, and proper communication. This improved customer service has made people more willing to trust online food businesses.
Clean packaging + fast delivery = happy customers.
What This Means for Your Business
If you’re in the food business and not online yet, you’re missing out on a large market. Here’s what you should start doing:
Set up an Instagram or WhatsApp Business page.
Offer fast delivery options (use dispatch riders).
Accept mobile transfers and digital payments.
Share clear menus and prices.
Post pictures of your food consistently.
Ordering food online is no longer just a “Lagos thing.” It’s becoming a national lifestyle across Nigeria. With smartphones, fast delivery, and flexible payment options, more Nigerians will keep enjoying the ease of food at their fingertips.
If you’re a food lover—explore your options.
If you’re a vendor—get online, stay consistent, and serve well.